Boss posing outside BeechdaleBoss posing outside Beechdale


Beechdale crowned Alfa Romeo Retailer of the Year

  • Beechdale Motor Group named Alfa Romeo’s retailer of the year
  • Honourable mentions for Thames Slough and Research Garage
  • Prize comes after Beechdale received praise at Jeep awards

Time 2 weeks ago

Alfa Romeo has named Beechdale Motor Group, in Derby, as its retailer of the year at their annual awards.

The dealership faced stiff competition from across Alfa’s UK network but eventually came out with the top gong.

The retailer was commended for exceeding expectations – particularly against Quadrifoglio targets.

It also posted excellent customer satisfaction figures.

There were honourable mentions at the awards for Thames Slough and Research Garage in Nuneaton – who both recorded impressive sales volume.

Jordan’s, in Hull, was also commended for its performance against targets.

Damien Dally, Alfa Romeo UK country manager, said: ‘The last 18 months have proved challenging on so many fronts, but the dedication and hard work Beechdale has shown in light of this deserves to be awarded. 


‘Delivering consistently high performance, exceeding sales targets and garnering excellent customer satisfaction in the wake of a global pandemic makes me proud to award Beechdale Alfa Romeo UK Retailer of the Year.’

Beechdale was also commended at the recent Jeep Retailer of the Year Awards.

Although Thames Slough came out on top that night, Beechdale was mentioned for its impressive performance.

Both Jeep and Alfa Romeo are owned by Stellantis.

The firm also owns Citroen, Vauxhall, DS and Fiat among a host of other top brands.


Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.

More stories...

Server 190