The new showroom is located in one of Stockholm’s main designer districts, Grev Turegatan.
According to Bentley, its only other outlet in Sweden, in the southern city of Malmo, will continue to serve customers in the area, operating as an official Bentley aftersales and pre-owned sales centre.
Bentley sales in Europe during the first half of 2013 grew by 22 per cent in comparison to the same period in 2012. The brand is set to improve sales further through the introduction of new models such as the Flying Spur.
Managing director, Bentley Stockholm, Filip Larsson, said: ‘The opening of our new showroom in Stockholm is a great moment for Bentley in Sweden.
‘Bringing our sales centre closer to our main customer base will strengthen Bentley’s position in Sweden even further.’