Berkshire Rolls-Royce showroom scoops global honour in manufacturer’s annual awards

Time 3 weeks ago

A Berkshire Rolls-Royce dealership has been named one of the world’s best.

The Sunningdale showroom, which is part of the Sytner Group, was awarded the trophy for Global Bespoke Dealer of the Year by the manufacturer during a series of virtual events.

It was also named Regional Dealer of the Year for Rolls-Royce Financial Services and Regional Dealer of the Year for Provenance, as well as Regional Dealer of the Year Runner-Up for Sales.


Stephen Jackson, the dealership’s brand manager, told Car Dealer: ‘To be recognised by Rolls-Royce is always an honour.

‘For our team at Sunningdale to be measured against showrooms around the world and so many magnificent cities within Europe is confirmation of our great teamwork.

‘It highlights the success of our customer-centric philosophy, where we provide a tailored service and an outstanding customer experience. We are truly grateful for these awards and the recognition from Rolls-Royce Motor Cars.’

The trophies will be arriving at the showroom in the next week or so.

Rolls-Royce Sunningdale interior

They’re going to need a bigger trophy cabinet at Rolls-Royce Sunningdale…

The trophies are usually presented at the Rolls-Royce World Dealer Conference, but the pandemic restrictions meant this year’s awards – recognising and celebrating outstanding achievements by dealers across a range of categories throughout 2020 – had to be held online instead.


Five virtual events were arranged – one for each of its global regions.

Chief executive Torsten Müller-Ötvös said: ‘Our dealer partners are the foundation of our extended worldwide Rolls-Royce family.

‘They are the face, voice and living proof of our brand and its promises to our customers.

‘These global awards recognise and celebrate their outstanding achievements, and inspire greatness in all of us.

‘I extend my congratulations to all the winners, and my personal thanks to every individual in our dealer network around the world.’

The Rolls-Royce Motor Cars 2020 Global Dealer Awards

Global Sales Dealer of the Year
Rolls-Royce Motor Cars Shanghai Puxi

Global Most Improved Dealer of the Year
Rolls-Royce Motor Cars St Petersburg

Global Ownership Services Dealer of the Year
Rolls-Royce Motor Cars Seattle

Global Provenance Dealer of the Year
Rolls-Royce Motor Cars Beverly Hills

Global Bespoke Dealer of the Year
Rolls-Royce Motor Cars Sunningdale

Global CRM Excellence Award
Rolls-Royce Motor Cars Fort Lauderdale

Social Media Excellence
Rolls-Royce Motor Cars Doha
Rolls-Royce Motor Cars Busan
Rolls-Royce Motor Cars Hangzhou

John Bowman

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

More stories...