3:26 am, January 6, 2011
A SPECIAL sale of BMWs at BCA in December saw more than £9m turned-over and a new record set for the year.
A special BMW Closed ‘virtual auction’ in December saw 325 cars offered live via a giant screen by BCA’s auctioneers to over 100 BMW dealers.
The sale achieved a turnover that exceeded £9.2m – the highest recorded in 2010 – and was equivalent to 113.8 per cent of CAP Clean and 107.1 per cent of Glass’s Guide values.
With an average selling price of £29,700, the sale achieved 73.3 per cent of original cost new across the board, with ex-management cars averaging 80.7 per cent.
A Mini Cooper D Countryman averaged a strong 94.5 per cent of original cost new, while an entry of 25 X1s averaged 90.5 per cent, with the X5 range averaging 86.1 per cent.
BMW’s group remarketing manager Tony Dean said: ‘Our partnership with BCA continues to generate outstanding results that represent the best that can be achieved whatever the prevailing market conditions. The virtual sale generated a substantial turnover and the exceptionally strong price performance against both guide prices and original cost new reflect the strength of our product offering.’
The BMW Open sales programme also recorded strong results as the year closed. Strong demand for the X3s, X5s and X6s resulted in an average of 118 per cent of CAP Clean across the board.
BCA’s national account manager Simon Young, said: ‘BMW and BCA have struck a successful balance of high profile dealer events and a well-supported nationwide open sales programme to deliver some exceptional results in 2010. Our 2011 programme is equally exciting and we look forward to maintaining the momentum of this special partnership next year.’
