Business booms at Imperial Cars thanks to contactless delivery

Time 1 year ago

Car supermarket brand Imperial Cars has revealed business is booming, thanks in part to the company offering a wide range of tailormade services to its customers and contactless delivery.

Since Imperial Cars’ 17 sales sites were allowed to reopen on June 1 after adopting new Coronavirus health and safety regulations to keep staff and customers safe, the company has seen business spike.

Traffic to the firm’s website is up 80 per cent with June set to become a record month, and Imperial believes that’s due to a range of services it offers – particularly for those impacted by the coronavrius.

Along with recently introducing ‘Buy Now, Pay Later’ finance – where customers can defer paying for their new car for up to three months – Imperial Cars has reminded customers it has a number of services that give customers peace of mind when purchasing a car.

Its ‘Click, Call, Collect/Deliver’ service has only increased during the coronavirus pandemic on account of how safe and flexible it is, says the firm.

Customers log on to Imperial’s website, choose their car and then build their finance deal. They can then make an appointment at the showroom to test drive and drive away, or stay at home and the firm brings the car to the customer.

Imperial also said it is using video calls to adhere to social distancing guidelines and all deliveries and handovers are contactless to give customers reassurance.

Neil Smith, operations director at Imperial Cars, said: ‘We’ve always made sure that when a customer buys one of our cars, the experience is simple, honest, pain-free and enjoyable, and services like ‘Click, Call, Collect/Deliver’ is proof of that.

‘Customers are perhaps anxious about buying a car during coronavirus, but we’d like to assure them we make their and our employees’ health our upmost priority, and it’s pleasing to see customers feel confident in the services we offer.

‘No matter whether a customer chooses to pick up their car from one of our showrooms or experience our contactless service, they can be assured they’ll get the best possible customer service.’


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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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