• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

Car buyers still favour ownership over ‘usership’, according to survey

Car Dealer Magazine by Car Dealer Magazine
July 30, 2019
0
Home News

MOST car buyers still want to own their vehicle, according to Motors.co.uk’s latest Consumer Insight Panel survey.

The research by independent agency Insight Advantage, which polled the views of 1,006 car buyers in May, found that more than three-quarters (75.8 per cent) liked owning their car, while 80.4 per cent said they favoured having exclusive access to their own car.

However, with car manufacturers, dealers and leasing providers rolling out flexible mobility services based on ‘usership’ rather than ownership, the survey found more than a third (34.6 per cent) of buyers expressing an interest in car subscription services.

Response to car-sharing schemes was slightly less positive, with just over a quarter (28.8 per cent) saying they would consider sharing a car with a friend if it meant reducing their monthly motoring costs, dropping to 19.4 per cent that would consider sharing with a stranger, even if it reduced monthly motoring costs by 30 per cent.

Dermot Kelleher, pictured, head of marketing and business intelligence at the car search website, said: ‘Our consumer research shows that when it comes to cars, ongoing exclusive access to a vehicle of their own is a priority for the majority, and while personal contract purchase and personal contract hire aren’t technically outright ownership they provide people with the reassurance of exclusivity and status.

‘However, nothing is forever, and with a new generation of buyers used to paying subscriptions for entertainment services, we can also see some evidence of younger cohorts, and those in London in particular, being more open to these new models.’

MORE: Motors.co.uk adds voice search to better connect with buyers

MORE: eBay completes takeover of Motors.co.uk

MORE: Motors.co.uk reports rise in buyers on the continent searching UK for used cars in run-up to Brexit

Related Posts

Farnell Land Rover Nelson exterior
News

Could new BMW and Mercedes cars be sold in one showroom? Dealer group bosses give their views on premium ‘multi franchising’

March 7, 2021
Ford Mustangs
News

Ford ditches the 2.3-litre Mustang as most buyers are opting for the V8

March 7, 2021
March 7 round-up: PM sticks to cautious easing; Vaccines for all ‘by June’; Covid accelerates in Europe; Custom Bentaygas
News

March 7 round-up: PM sticks to cautious easing; Vaccines for all ‘by June’; Covid accelerates in Europe; Custom Bentaygas

March 7, 2021
Electric car charging bay
News

SMMT believes Budget was ‘missed opportunity’ as experts highlight points that car dealers should note

March 7, 2021
Luke Humprhries playing darts
News

Marshall Motor Group adds one of darts world’s most exciting prospects to line up of sponsorships

March 7, 2021
City Motors Citroen Dacia and Volvo
News

Car dealer City Motors site in Bristol sold to housing association for £9.1m

March 7, 2021

Want the latest news?

Sign up to Car Dealer's daily news email updates

Subscribe
How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed
News

How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed

February 24, 2021
Used Car Awards with Mike Brewer and James Baggott graphi
News

Who won what at the Used Car Awards 2020? Mike Brewer reveals our winning car dealers

February 11, 2021
Car Dealer issue 156 front cover and Used Car Awards
Online Magazine

Out now: Car Dealer issue 156 features our Used Car Awards, H.R. Owen CEO Ken Choo and lots more

February 23, 2021
Used car market stronger than ever as August sees sales up by nearly 50 per cent for Big Motoring World
News

Opinion: Here are 10 reasons why I think there’ll be a rapid recovery in car sales when lockdown ends

February 16, 2021
Trophy Cars forecourt
News

Investigation: Meet the hyper-specialist car dealers making their money from weird and wonderful motors

February 11, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

February 10, 2021
Bitcoin ATM terminal
News

Will car dealers in the UK accept Bitcoin for payment? Dealers speak out after Tesla plans to accept cryptocurrency 

February 18, 2021
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards 2020
  • Used Car Awards 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server 1