Car Dealer Live

Car Dealer Live 66: Vanarama CEO Andy Alderson

Time 12 months ago

Vanarama appeared on Car Dealer Live today in a show packed with some fascinating insight and tales of how the business began.

CEO Andy Alderson joined host James Batchelor and discussed how he set up Autorama in 2004 and Vanarama in 2007, taking a business from zero to hero status as it’s now one of the leading names for leasing commercial vehicles and cars.

Alderson began the firm with three members of staff based in a portakabin and now has grown into a leading firm with over 250 employees.


Vanarama has won the Sunday Times 100 Best Small Company To Work For in the UK accolade in 2016, 2017 and 2018, with Alderson being named Best Leader at the 2017 awards ceremony.

In the show, Alderson and Batchelor discussed:

  • How a batch of Citroen C5s led to the creation of the business
  • How selling cars on the internet has changed
  • Brand awareness is important but trust is key
  • Lockdown and how it impacted Vanarama
  • Leasing and the future

To watch the show, you can see it here on this post, or visit our YouTube channel.

If you have any questions you’d like to ask any of the above you can submit them live during the broadcasts or you can send them to us via this website, or our social media channels including Twitter and LinkedIn.

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This week’s schedule:

Friday – Tom Blackmore, Divine Automotive

What you might have missed on Car Dealer Live last week

Watch all previous episodes of Car Dealer Live here

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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