Car Dealer Power

Car Dealer Power 2020: Your chance to help us find the best suppliers and car manufacturers to do business with

Time 12:31 pm, July 1, 2020

Our search for the best suppliers to do business with and the best car franchise to hold is on – and we need your help to find the winners of the Car Dealer Power Awards 2020.

This year we’ll be revealing the results of our annual survey digitally on this website for the first time – and voting opens today for you to give your honest feedback.

The Car Dealer Power Awards are the only ones in the industry voted for those that matter the most – you the dealers.


On the voting form – which will take just a few minutes to complete – you can tell us which suppliers you love doing business with and why.

Franchised dealers will also be asked to rate the manufacturers they represent in a variety of categories from how they support their dealer partners, their bonus structure and forward planning.

The car manufacturers take the results of our survey very seriously indeed and the anonymous survey is the only one voted for by car dealers.


Last year, Mazda took the number one spot as our Manufacturer of the Year to the delight of MD Jeremy Thomson.

After last year’s win, he said: ‘In uncertain times, it is only by working together that we can grow the brand, unlock profit potential and set the foundations for a stable and prosperous future – one that delivers an exceptional and premium customer experience to everyone.’

Mazda MD Jeremy Thomson and Car Dealer founder James Baggott

The manufacturer was over the moon with the number one spot, jumping 17 places to claim first, pushing serial award winner Kia into second and Hyundai into third.

Languishing at the bottom of the table and slammed for their poor bonus structure and used car management was Citroen, closely followed by Mitsubishi second from bottom and Renault third from bottom.

Voting will remain open until September 1 before our judges analyse the data and release a shortlist of contenders on September 7.

The winners will be revealed on this website at midday on September 30.

James Baggott, founder of Car Dealer Magazine, said: ‘I am delighted that we will be able to host the coveted Car Dealer Power Awards this year despite the pandemic. Events are still not possible so we will be hosting these online for the first time and I am very excited about doing so.

‘Car manufacturers and suppliers have worked with their partners like never before during the crisis, helping each other out with support and slashing costs. This sort of collaboration is what the automotive industry is built on and should be celebrated.

‘Car Dealer Magazine has witnessed some incredible things from manufacturers and suppliers this year as everyone has dug deep to help each other out – now more than ever is the time to celebrate that.’


Dealers are encouraged to fill out the survey and give feedback to the companies that have helped them out during this tough time.

On September 30, Car Dealer Magazine will reveal the winners in a special video awards presentation and the gongs will be delivered to the winners.

Award winners and highly commended firms will have the opportunity to highlight their special achievements in a dedicated Car Dealer Power section on this popular website. Full details of that will be revealed to the shortlisted contenders.

Car Dealer Power 2019 winners

Manufacturer of the Year

Winner: Mazda

Car of the Year

Winner: Suzuki Jimny

Cleaning Product of the Year

Winner: Autoglym

Highly commended: Autosmart; CarPlan

Recruitment Agency of the Year

Winner: Perfect Placement

Highly commended: Gibson Automotive Recruitment; Progress Recruitment Solutions

Trade-to-Trade Remarketer of the Year

Winner: Dealer Auction

Highly commended: Cartotrade.com; Sytner Web

Used Car Valuations Provider of the Year

Winner: Auto Trader

Highly commended: Cap HPI; Glass’s

Consumer Lead Generation Site of the Year

Winner: Codeweavers. Highly commended

Auto Trader; GForces & Gubagoo

Dealer Management System of the Year

Winner: Click Dealer

Highly commended: Dealerweb; Dragon2000

Website Provider for Independent Dealers

Winner: 67 Degrees

Highly commended: Car Dealer 5; Click Dealer

Website Provider for Franchised Dealers

Winner: GForces

Highly commended: Autoweb Design; Click Dealer

Provenance Check Provider of the Year

Winner: Cap HPI

Highly commended: Experian; MotorCheck

Warranty Provider of the Year

Winner: The WMS Group

Highly commended: Autoguard Warranties; AutoProtect

Paint Protection Provider of the Year

Winner: GardX

Highly commended: Diamondbrite; Supagard

Auction House of the Year

Winner: Manheim

Highly commended: Aston Barclay; BCA

Trade Insurance Provider of the Year

Winner: Unicom

Highly commended: Aston Lark; Plan Insurance Brokers

Online Advertiser for New Cars

Winner: What Car?

Highly commended: Auto Trader; Carwow

Online Advertiser for Used Cars

Winner: eBay

Highly commended: Auto Trader; Motors.co.uk

Finance Provider of the Year (Sub-Prime)

Winner: Blue Motor Finance

Highly commended: Evolution Motor Finance; First Response Finance

Finance Provider of the Year (Prime)

Winner: Close Brothers Motor Finance

Highly commended: Black Horse; Blue Motor Finance

Video Provider of the Year

Winner: CitNOW

Highly commended: AutosOnShow; GardX

Motor Factor of the Year

Winner: Motor Parts Direct

Highly commended: Dingbro; Euro Car Parts

Extra Mile Award

Winner: GForces

Product Innovation of the Year

Winner: Lawgistics for HR Manager

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.



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