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Chevys are gas-guzzlers

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Time 5:23 pm, January 31, 2012

UK BUYERS still have an image of Chevrolet being a gas-guzzling brand, believes one of the firm’s product managers.

Speaking exclusively to Car Dealer, Chevrolet product manager Zoe Lavender said despite new European products such as the Spark and Aveo, the UK public still thinks of Chevrolet as a brand that sells uneconomical cars.

‘I believe the brand has a perception among consumers of being a gas-guzzling one – which is a problem for us,’ said Lavender.


‘We have a got a great range of mostly European cars and two halo American cars, but I still think consumers mostly know of Chevrolets being gas-guzzlers.

‘We have got some work to do with brand perception but we are working hard on it. Spark is doing a good job to change this as is the Cruze. I think Aveo is a major opportunity for us.

‘The previous Aveo sold 4,500 units a year – I believe the new car could not only match this but beat it too.’


James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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