Citroen's major web deal

Time 13 years ago

citroenLEADING web devloper has signed a major new three-year contract with Citroen UK.

The deal renews an agreement for the firm to provide the car manufacturer with cutting-edge dealer and manufacturer web platforms, emarketng and eCRM services that was first established in 2004. has migrated 260 dealer websites, the national used car and used van locator to its new platform, and they’ll be a creative redesign’s sister company, Global Beach. 

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‘There’s no doubt in my mind that the delivery of our new dealer websites against such a tight and immovable deadline would not have been possible had it not been for the commitment and ability of the team,’ said Jules Tilstone, head of digital marketing at Citroën UK.’s latest platform will deliver major search engine optimisation (SEO) enhancements for the car maker.

All UK dealer website pages and used vehicles will now be ranked individually by the search engines and using Google Analytics, dealers will be able to see which cars and offers are most viewed. 

Branson Atterbury, senior account director at said: ‘We’re especially proud of our creative delivery and the end customer’s enhanced website experience: we worked with Citroen to analyse the insights gained from 40 mystery shoppers reviewing our dealer websites against 14 other car brands and best-in-class retail websites like Amazon and M&S. 

‘It’s this approach and methodology that helps us deliver a more successful website and makes the end customer more likely to buy.’

James Baggott's avatar

James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.

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