Citroën sites rebranded as Robins & Day outlets

4:40 pm, July 27, 2016

PEUGEOT Citroën Retail Group has rebranded its 13 Citroën sites as Robins & Day showrooms, and introduced new group branding.

The manufacturer-owned group has traded as Robins & Day at its 29 Peugeot sites since 2007, though the name Robins & Day actually dates back to 1913.

The group has sites in key metropolitan areas across the UK.

The continued growth of DS coupled with the increased volume of multi-marque operations in the UK has been an influential factor in chief executive James Weston’s decision to make a significant change to the organisation by bringing all of the sites across the UK together under the Robins & Day banner.

Speaking at the launch meeting, Weston and his team shared the ambitions of the group with a detailed five-year plan.

Weston said: ‘The evolution of the Robins & Day Peugeot and Citroën Retail Group into one larger, stronger, more powerful and more dynamic business unit is simply the start of what will be an amazing journey for us all.’

The launch also marked the unveiling of a new multi-brand website with cutting-edge digital functionality aimed at improving the customer journey and levels of engagement along the way.

Across the country, four Robins & Day sites are now tri-marque, representing each of the three distinct brands side by side. These sites include the latest additions in Chingford and Glasgow, with plans to develop more.

Weston added: ‘As a group, we are determined to improve the work/life balance of our teams and increase engagement throughout the business. There is no quick fix to ensure that this happens, and with over 1,300 employees nationwide the task is not a small one, yet equally, the potential is enormous.

‘We have a clear ambition to increase employee engagement with every site, department and team by sharing our objectives, sharing our results and most importantly sharing our success.’

In 2015, Robins & Day sold more than 47,000 new vehicles, 20,000 used vehicles, 503,000 service hours and £64m of parts. So far in 2016, new volumes are up 17 per cent, used up 11 per cent, service hours up 3.5 per cent and parts sales up 14.2 per cent.