BUGATTI’S long-term partner in the United Kingdom, H.R. Owen Bugatti, has opened a new showroom dedicated to the brand.
Located on Bruton Street in Mayfair, adjacent to H.R. Owen’s other dealerships, it’s the first dedicated Bugatti showroom to be opened in the UK, and it will be the only place in the country to view and order the new Bugatti Chiron.
The showroom features the very latest Bugatti branding, with the legendary Bugatti blue playing a prominent part in the modern and clean styling around the room. It’s furnished with items from the recently launched Bugatti Home Collection, including the specially-designed armchair, which are made using the finest leather and blue carbon-fibre – the same high-spec materials that feature in Bugatti’s cars.
As well as the present and future, the showroom will also reflect Bugatti’s history and heritage, with a selection of art installations and sculptures that celebrate the brand beyond the cars.
The launch of the new showroom was an important moment for both Bugatti and H.R. Owen, with senior figures from both companies present at the official opening. Stefan Brungs, member of the board of Bugatti Automobiles S.A.S. for sales, marketing and customer service, and Anita Krizsan, H.R. Owen Bugatti brand director, cut the ribbon to inaugurate the new dealership.
Brungs said: ‘London is one of the most important locations for Bugatti worldwide. Many of our current customers love this city and have a residence here. The launch of H.R. Owen Bugatti means that we are now able to serve our exclusive clientele in a perfect setting.
‘With the expert and experienced team at H.R. Owen, we know that customers in London and from the rest of the UK will be wonderfully looked after right from the very start of their ownership experience.’
About 65 Bugatti Veyrons are currently owned by customers in the United Kingdom and about 15 orders for the Chiron have been received from this country so far. Since the start of cooperation with Bugatti in 2006, H.R. Owen Bugatti in London has always been one of the top performers in the super sports car manufacturer’s dealer network – with Krizsan securing the title of the world’s top Bugatti salesperson in 2013 and 2014.
She said: ‘The Chiron is the greatest car in the world, and it is only right that it has a showroom that reflects that. We aim to deliver the most exclusive, most luxurious and most bespoke service of any car dealership in the world.
‘At H.R. Owen we are proud to have been chosen to be the only Bugatti dealership in the UK, and the first standalone showroom in the history of the brand in the country. This is truly a reflection of our standing as the premiere luxury car dealer group in the UK.’
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