• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

Digital car showroom proves a winner for Škoda

Car Dealer Magazine by Car Dealer Magazine
May 17, 2018
0
Home News

ŠKODA says it is to explore new ways of using digital sales technology after its Live Tour racked up more than 2,000 online customer interactions during its 12-month trial period.

Three-quarters of the users were new to the brand, and it resulted in 38 per cent booking a test drive at their local retailer, from which a further 10 per cent went on to buy.

The Live Tour was introduced by Škoda in 2017 as a new and convenient online way for customers to research their next car purchase. The online platform has recorded a 95 per cent positive customer satisfaction score and seen an increase in the number of Motability customers.

It’s designed to work in tandem with Škoda’s retail network, and customers can interact and talk with a Product Host in the Live Tour showroom through a one-way video link. The host can demonstrate key features of the vehicle such as the infotainment system and boot space and answer questions before helping them to book a test drive at their local retailer if requested.

John French, head of sales operations for Škoda UK, said: ‘The Live Tour is a new concept for automotive retail and was introduced to adapt to changing buying habits. Consumers now research extensively online before heading to car showrooms, and the Live Tour seamlessly brings the retail experience to a digital world.

‘The results from the initial trial phase have exceeded our expectations for both volume of users and positive feedback. As we continue to look to the future of automotive retail, the Live Tour will continue to develop to help support our customers.’

The new Karoq SUV was placed in the Live Tour for an exclusive first-look three months before it went into retailers.

Digital Dealerships will be the Live Stage focus at CDX on May 21, with the automotive industry’s digital future also the subject of workshops over the two-day event. CDX – organised by Car Dealer Magazine publisher Blackball Media – is taking place at Manchester Central on May 21 and 22. It’s Europe’s largest conference and expo for the automotive retail industry and is FREE to attend. Click here for your tickets and more details about the event.

MORE: Skoda launches online showroom for customers to view cars from home

MORE: John Mulholland Motors scoops Škoda UK’s top retailer event for third year

MORE: VIDEO: Sir Bradley Wiggins surprises customers at Mitchell Skoda Chester

On WorkshopMagazine.co.uk: Car parts boss given 12-year company ban after failing to deliver customers’ orders

Related Posts

Electric car charging bay
News

SMMT believes Budget was ‘missed opportunity’ as experts highlight points that car dealers should note

March 6, 2021
Luke Humprhries playing darts
News

Marshall Motor Group adds one of darts world’s most exciting prospects to line up of sponsorships

March 6, 2021
City Motors Citroen Dacia and Volvo
News

Car dealer City Motors site in Bristol sold to housing association for £9.1m

March 6, 2021
Citroen C3 on the road
News

Citroen increases warranty cover for cars bought online and promotes ‘money back guarantee’

March 6, 2021
Coronavirus testing being carried out
News

Free rapid coronavirus tests for employees available from today for car dealerships of all sizes

March 6, 2021
March 6 round-up: Covid deaths down 41%; Lockdown easing going to plan; Rates relief cap worries; VW teases Project Trinity
News

March 6 round-up: Covid deaths down 41%; Lockdown easing going to plan; Rates relief cap worries; VW teases Project Trinity

March 6, 2021

Want the latest news?

Sign up to Car Dealer's daily news email updates

Subscribe
How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed
News

How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed

February 24, 2021
Used Car Awards with Mike Brewer and James Baggott graphi
News

Who won what at the Used Car Awards 2020? Mike Brewer reveals our winning car dealers

February 11, 2021
Car Dealer issue 156 front cover and Used Car Awards
Online Magazine

Out now: Car Dealer issue 156 features our Used Car Awards, H.R. Owen CEO Ken Choo and lots more

February 23, 2021
Used car market stronger than ever as August sees sales up by nearly 50 per cent for Big Motoring World
News

Opinion: Here are 10 reasons why I think there’ll be a rapid recovery in car sales when lockdown ends

February 16, 2021
Trophy Cars forecourt
News

Investigation: Meet the hyper-specialist car dealers making their money from weird and wonderful motors

February 11, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

February 10, 2021
Bitcoin ATM terminal
News

Will car dealers in the UK accept Bitcoin for payment? Dealers speak out after Tesla plans to accept cryptocurrency 

February 18, 2021
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards 2020
  • Used Car Awards 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server 2