SIR BRADLEY Wiggins surprised customers at a Škoda dealership in Chester when he turned up to help sell the Kodiaq.
Prospective purchasers of the seven-seater SUV who asked for a test drive at Mitchell Škoda in Cheshire Oaks were amazed when the keys were handed to them by none other than Great Britain’s most decorated Olympian.
Hidden cameras recorded customers’ reactions to unexpectedly meeting the former professional road and track racing cyclist – a Tour de France champion and five-time Olympic gold medallist – with their responses ranging from confusion to delight.
Mark Mitchell, managing director of Mitchell Škoda, said: ‘Their reactions were brilliant. We knew our customers would be delighted with the experience as most of them are avid cycling fans, so it was a great moment to capture.
‘It was a pleasure to host Sir Bradley and I would like to extend a huge thank-you to him for taking the time to visit our business.’
The ace cyclist, who signed up to a three-year marketing partnership with the manufacturer in 2017, said: ‘I can’t say anyone was expecting to find me handing over their car keys or jumping in for a test drive – their reactions were priceless.’
Watch the video of the event below:
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