Winners of the Franchised Dealer Website of the Year Award back in 2009, the group clearly hasn’t rested on its laurels: keeping things up to date with an entirely new look and feel.
The new website, which went live at the end of November, took 12 months of preparation and planning – ensuring that customers get the best experience possible when searching for cars.
The objectives, says the group, were to ‘create a platform that simplified the enquiry process for customers’ and ‘provided a clearer user journey’ – backing up the group’s motto of ‘doing it even better for you’.
Using the new site, customers can configure their chosen vehicle, book services and tyre fittings, and see ‘real time’ finance quotes for used models. Road test videos are also available, allowing customers to get a feel for the cars they’re looking at.
The site works on both desktop and mobile devices – including tablets – allowing customers to ‘browse vehicle stock on the move’.
‘We have worked hard over the past year to develop an exciting new web solution for our customers,’ said group marketing director Matt Brown. ‘Our previous website was very successful, not only winning multiple awards but also delivering increased traffic and leads year on year.
‘The moment we embarked on the new site build we knew it was imperative to deliver a site that had improved usability, an informative user journey full of rich, engaging content and a bold new look to move forward with.’