In closing the print edition of Exchange & Mart and becoming an internet-only business, the brand says it is responding to changes in customer demand.
‘Over the last few years, exchangeandmart.co.uk has cultivated a substantial audience and market share, taking it to a position where it is now capable of being a sustainable stand alone business,’ said digital director Debra Healy.
She said the rate of growth of the website has been ‘nearly exponential. The website has enjoyed year-on-year growth of 21 per cent. Today, over 124,000 used cars are listed, and nearly 1 million visitors are recorded per month.’
‘The future is very exciting. Those that have enjoyed buying and selling vehicles and items in the magazine can continue to do so through our online product.
‘Buyers have the flexibility to pinpoint what they want, where they want to look throughout the UK and how much they want to spend – all without having to pay for a magazine.’
The final edition of the magazine will hit newsagents’ shelves in February.
Frank McCaffrey, MD of Exchange & Mart, said, ‘This move is a natural evolution for Exchange & Mart, and marks the beginning of a new era for the brand. It is also very much a trend being followed by the publishing world as a whole.’
How do you think this will change your way of working? Will you switch advertising funds from print to online media? We’re keen to hear your expert views on Exchange & Mart’s move…