Car Dealer today was the first media service to reveal the partnership, a move which will enable Motors.co.uk to increase exposure for its advertising dealers by adding Sun Motors and Sunday Times Driving classified sites to its network.
The partnership will boost overall stock volumes and create new ways for advertisers to target car buying audiences.
Speaking exclusively to Car Dealer, Andy Coulthurst, the managing director of Motors.co.uk, said this was just one of several projects his team were working on to extend their reach.
‘The team here at Motors are very excited about adding the two significant brands into the network and the feedback we are getting from dealers on the move is very encouraging,’ he said.
‘Ahead of this latest acquisition, Comscore verified our unique audience across the network as 44 per cent that of Autotrader . Given we are less than a year into our plan, this is a great foundation from which to grow.
‘These are very early days in the roll out of the Motors.co.uk plan, yet we continue to accelerate performance for our clients and the News UK partnership comes quickly on the back of our CarSite acquisition in July.
‘The network continues to deliver record response for our dealers, Motors dealers are now able to extend the reach of their stock across these two strong brands for absolutely no additional cost to them.
‘This is one of a number of projects the team are working on and we hope to update the market soon on further developments.’