Fiesta remains Britain’s most wanted, but BMW and VW make big gains in buyers’ wish lists

Time 8:33 am, July 7, 2014

golfGERMAN brands BMW and Volkswagen Group have dominated car buyers’ wish lists, CAP has revealed.

While the Ford Fiesta still topped CAP’s ‘Total Cost of Motoring’ consumer research charts and remains Britain’s ‘most wanted’ car in June, BMW and Volkswagen made the greatest gains.

In June eight out of 10 car running cost ‘look-ups’ by motorists at were for Volkswagen Group and BMW cars, with Ford taking the only two remaining places.

The top ten was almost completely divided between Volkswagen, with its group brands Audi and Seat and BMW with each taking four of the top 10 places. The Ford Fiesta remained at number one, with Ford Focus also maintaining its long-held place in the chart.

Also notable in the June motoring cost research chart was the ongoing interest among motorists in diesel cars, which still account for the majority of consumer investigations into long-term costs.

CAP retail & consumer expert, Philip Nothard, said: ‘Our chart shows is that if it’s German-built or owned, with a diesel engine under the bonnet, people want it.

‘The chart is a good measure of consumer aspirations because when people are looking more deeply into the costs of owning a car over time it means they’re thinking more seriously than if they were just browsing car adverts.

‘In this case they are looking to see what future depreciation to expect, how much they’ll pay for servicing and maintenance, fuel consumption for their own expected mileage and other cost factors.

‘Motorists want to take more control of their financial destiny than ever before and our chart for June reinforces the fact that German cars, diesels and Fords are all trusted by the consumer to offer benefits of economy.’

Every month the independent car cost experts at CAP measure consumer interest in the long-range financial impact of cars researched by visitors to its specialist ‘Total Cost of Motoring’ tool at

The Top 10 for June was as follows:

1. Ford Fiesta petrol hatchback

2. BMW 3 Series diesel saloon

3. BMW 5 Series diesel saloon

4. BMW 3 Series diesel Touring

5. Ford Focus petrol hatchback

6. Seat Leon diesel hatchback

7. Volkswagen Golf diesel hatchback

8. Volkswagen Golf petrol hatchback

9. BMW 3 Series petrol saloon

10. Audi A3 diesel Sportback


James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

More stories...

Server 190