FORD has revealed they’re proud of a certain nineties’ stereotype – and it’s a name that’s here to stay.
‘Mondeo Man is a name we’re really proud to be associated with,’ said Kevin Griffin, Ford’s fleet operations director. ‘It’s a phrase used by everyone – it even has its own entry on Wikipedia.’
The phrase was coined in the mid-nineties as a stereotypical voter Tony Blair and New Labour wanted to win over, and typified a man who was in his mid-30s, voted Conservative, and polished his car every weekend.
‘We have been asked why we didn’t change the name of the new Mondeo in 2007 to something less cliched. But we view Mondeo Man as anything but a good thing for our brand.’
Despite being a symbol of the 20th century, Griffin added that Mondeo Man is here to stay.
‘Mondeo Man is still key in the sector because he’s moving upmarket. That’s good news for us as with more refinement, better engines, and more equipment, the new Mondeo demonstrates the level of luxury enjoyed by the Mondeo Man of today.’
