Free finance widget for dealer customers

Time 9:24 am, July 8, 2014 will provide an innovative new finance calculator ‘widget’ as a no-cost option to all of its dealer customers from August.

The development will be delivered through an ongoing partnership with leading vehicle retail solutions business iVendi, with a target for all dealer customers selecting the option to be live by the end of September 2014.

Andy Coulthurst, managing director of, said: “We have huge demand from dealers for this product. We’ve decided to invest in the technology and offer it as a free upgrade for our partners. Each operation is a bespoke set-up and we aim to have everyone live on the system by the end of September.’

Dealers choosing to feature a finance calculator on their stock will have the flexibility of selecting their own interest rates. Coulthurst adds: ‘The feedback we received from dealers was that they did not want a ‘one-size-fits–all’ solution; each will retain flexibility in the finance offer they present to customers based around their individual business requirements.’

As an additional upgrade, dealers selecting the calculator can partner directly with iVendi and feature its product on their vehicle details page to generate finance-profiled qualified leads on a cost-per-lead basis.

Richard Tavernor at iVendi, said: ‘Our product is proven to transition in-market car buyers quickly from research to purchase and we have many dealer customers already using on their own websites who are keen to extend their reach to the product immediately upon launch.’

He adds: ‘I believe that our combined expertise in search and finance has produced a cutting-edge product which delivers a seamless solution for both dealer and consumer.’

The product will supply qualified finance leads directly to the dealer, who is then able to place the business with their chosen lender.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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