Bugatti Chiron AliceBugatti Chiron Alice

Car News

H.R. Owen helps customer create one-off Bugatti Chiron Sport for wife

Time 4 months ago

One man has really raised the bar on romantic gestures as he’s gifted his wife a one-off Bugatti Chiron.

With the help of luxury car dealer H.R. Owen, the customer created a bespoke pink and white-themed Chiron Sport called ‘Alice’, truly showing love isn’t dead when it comes to exhausting the customisation options list.

‘Alice’ was designed by a husband as a gift for his wife, and features a Matt Blanc white paint used for half the exterior bodywork, along with Silk Rose, a new shade of pink developed exclusively for this car.


The customer started their design with luxury car dealer H.R. Owen Bugatti in London, with staff then accompanying him on a trip to Bugatti’s headquarters in Molsheim, France, where he was able to see options first hand, test the vehicle and work with design teams to finalise his vision.

Inside, the white cabin has leather and Alcantara materials, with accents of the same light pink used on the outside, including a bespoke ‘Alice’ logo stitched into the seats as well as adorning the sill plates.

Ken Choo, CEO of H.R. Owen, said: ‘This is a truly unique Bugatti model that will always be remembered as a real one-of-a-kind car.

‘We are honoured to have played an important part in connecting our customer with this incredible Chiron Sport. The customer came to us with a vision of how they wanted their new Bugatti to look, and we are delighted that the depth and scale of Bugatti’s extensive accessories and options catalogue allows for even the most ambitious of designs to be realised.

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‘It is incredible to see every Bugatti made in a different way, with the new owner getting a chance to stamp their own personal taste on their new car.’

The Sport version of the Chiron is more performance focused than the standard car, which aims to be comfortable as well as ludicrously fast. As such, the Sport gets a firmer chassis that provides sharper handling, helped by the introduction of lightweight components.

It’s powered by an 8.0-litre W16 engine with prices starting at €2.65m (£2.3m).

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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