Hereford SsangYong is helping Santa on his travels to see as many children as he can over the festive period.
The family-run dealership and the Hereford Lions Club have been using a Musso 4×4 pick-up to ensure Father Christmas has a safe journey in the city and surrounding villages.
The modern-day sleigh began its tour in November, covering Moreton-on-Lugg, Marden and Sutton St Nicholas, and will continues until December 23, when Santa will have to turn his attention to delivering presents worldwide.
Hereford SsangYong, which is run by father-and-daughter duo Dave and Sam Peachey, has supported the Lions Club for the past six years.
Dave Peachey, owner and dealer principal, said: ‘Seeing Santa around the city is a lovely tradition and we’re glad to be part of it.
‘Obviously, Father Christmas usually gets around with his reindeer, but it’s nice to give them a rest in the run-up to Christmas and the 4×4 Musso is the perfect vehicle for the wintry conditions.’
A Hereford Lions Club spokesperson said: ‘Thousands of children enjoy seeing Santa and telling him what they want for Christmas.
‘As such, we are grateful for the support of Hereford SsangYong and the loan of such a perfect vehicle to tow the sleigh and help keep alive such a wonderful festive tradition.’