3:11 am, March 24, 2011
HONDA UK managing director, Dave Hodgetts has revealed that the demise of the Civic Type-R is a ‘sign of the times’.
Talking exclusively to Car Dealer, Hodgetts said not having a Type-R halo model in the current UK range was unfortunate, but was a sign of the current times we live in.
‘The Civic Type-R conflicted with the environmental image we are trying to improve,’ said Hodgetts.
‘However, the Type-R product is very synonymous with Honda and we want to have that image of being sporty and fun.
‘But that image must match to an economical image too. That is something that most manufacturers are having a problem with and it is something which are trying to work out.
‘Without a Type-R halo model, it is very difficult for us to demonstrate this sporty side to our business and are reluctant not to have a Type-R model on sale at the moment,’ Hodgetts said.
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Will there be another Civic Type-R model? ‘There will be a gap of around a year before we get the all-new Civic range , but there’s no confirmation as to whether a Type-R will feature in that,’ Hodgetts added.
