Six specialist dealers will be set up to sell the 5 Series rival which costs more than £40,000 and is powered by a 3.7-litre V6 petrol engine.
He said: ‘We’re not looking to sell loads of them as it’s more about showing people what we can do. It’s a showcase of the technology that will then cascade further down through the range.’
Key locations in London, Manchester and Edinburgh will be first while pop-up stores at Bluewater will also with Korean and American buyers in mind.
‘If we sell 25 I’ll be happy,’ added Whitehorn. ‘I about volume. Most people think of us as a price proposition and this is about changing that.’