Hyundai Genesis trial will be rolling out in 2015

Time 5:00 pm, November 19, 2014

GenesisHYUNDAI boss Tony Whitehorn will be happy if the firm manages to sell just 25 luxury Genesis models next year as he trials the flagship car in the UK.

Six specialist dealers will be set up to sell the 5 Series rival which costs more than £40,000 and is powered by a 3.7-litre V6 petrol engine.

He said: ‘We’re not looking to sell loads of them as it’s more about showing people what we can do. It’s a showcase of the technology that will then cascade further down through the range.’

Key locations in London, Manchester and Edinburgh will be first while pop-up stores at Bluewater will also with Korean and American buyers in mind.

‘If we sell 25 I’ll be happy,’ added Whitehorn. ‘I about volume. Most people think of us as a price proposition and this is about changing that.’

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James Baggott's avatar

James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.

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