Hyundai has launched an all-in-one monthly subscription service for its line-up of hybrid, plug-in hybrid and fully electric models.
Hyundai Mocean will cover all the electrified vehicles in the South Korean firm’s range.
Prices start at £339 per month and subscriptions are available for between three and 24 months.
The service will cover nearly all major motoring costs, including insurance, roadside assistance, vehicle tax, maintenance and repairs.
Subscribers can also change their vehicle every six months.
The new platform allows customers to choose the car they want and for how long.
They then enter their details and – once approved – a car will be delivered to them within a matter of days.
The company is also offering users the chance to pick up their new car from a local Hyundai retailer.
Those who wish to cancel their subscription can do so with a one-month notice period.
Ashley Andrew, managing director of Hyundai Motor UK, said: ‘We are excited to launch Mocean here in the UK, giving us the opportunity to bring Hyundai’s range of advanced electrified vehicles to an entirely new type of customer.
‘For those that a traditional PCP or HP agreement simply doesn’t suit, or for those that want the simplicity of one monthly payment and the flexibility of a one-month cancellation period, Mocean delivers.
‘For us, this new innovation marks the beginning of a journey from car manufacturer to mobility service provider, finding new and innovative ways to help enrich our customers’ lives.’
The Mocean will initially only be available in Greater London when it officially goes live later this month (August).
However, Hyundai is hoping it will be rolled out quickly to other major UK cities throughout the year.