James BrearleyJames Brearley


Inchcape stages special events as part of Alzheimer’s Society ‘Flashback Week’

Time 3:43 pm, August 17, 2018

INCHCAPE will be taking part in a special campaign organised by the Alzheimer’s Society next week.

As part of the society’s national ‘Flashback Week’ campaign, Inchcape will be holding events for customers between August 20 and August 26.

Each Inchcape centre has been asked to participate by choosing a decade and providing a road trip back in time with displays of retro and vintage vehicles from different eras.

Staff are being encouraged to wear clothes appropriate to the time and play music from their chosen ‘flashback’ decade.

This is the second company-wide challenge organised by Inchcape UK since the Alzheimer’s Society was chosen as its new charity partner earlier this year.

A great excuse

Fundraising began in April with the great ‘Inchcake’ bake-off and individual sites and members of staff have also been staging their own events, with the fundraising total reaching almost £10,000 in just four months.

James Brearley, CEO at Inchcape UK, pictured, said: ‘This activity will give our customers the chance to remind themselves of those classic cars they may have once owned. We are calling on all local car clubs for the brands we represent to come and show their vehicles at our sites.

‘We know that classic car enthusiasts often want a great excuse to use their cars and I cannot think of a better one. It’s also an opportunity for our teams to have fun and work together to raise money for the Alzheimer’s Society. I’m really look forward to taking part myself!’

The Alzheimer’s Society supports more than 40,000 people affected by dementia. It is also the only UK charity investing in research into dementia care, cause and prevention.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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