Ineos Grenadier looks set to be built in France as firm ditches UK factory plan

Time 1 year ago

The Ineos Grenadier off roader is likely to be built in France – not the UK as previously planned – after the company made a formal offer for a Mercedes factory.

Billionaire Sir Jim Ratcliffe’s Ineos automotive arm has made a formal offer to Daimler to buy the Smart car factory in Hambach, north-east France which was put up for sale in June.

Sir Jim had hoped to build the car in the UK if the ‘economics made sense’ and had revealed plans for a factory in Wales that would have created 500 jobs.

The Welsh government had even begun clearing land for the factory, which will manufacture what the company is calling the ‘spiritual successor’ to the Land Rover Defender.

However, the Telegraph reported that last month talks had emerged between Ineos and Daimler about taking on the factory near the German border.

Ineos has now confirmed that its talks with Daimler have resulted in an offer which the firm is confident will be agreed.

Ineos said: ‘It’s a great solution for Ineos, with a highly experienced workforce and an excellent track record amongst Mercedes plants for the quality of its product output.’

Sir Jim’s company said that discussions came about because of ‘opportunities thrown up by Covid-19’. 

Earlier this month, Jaguar Land Rover failed in its bid to register the shapes of versions of the Land Rover Defender as trademarks.

It had lodged a High Court appeal after making unsuccessful trademark applications to the UK Intellectual Property Office for the shapes of the Defender 90 and Defender 110.

Ineos had opposed JLR’s trademark applications, and a UK Intellectual Property Office official ruled last October that the shapes lacked ‘distinctiveness’.

James Baggott's avatar

James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.

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