Located on Vulcan Road North, the new purpose-built Infiniti Centre Norwich showroom will be operated by the family-owned and East Anglian-based Desira Group Plc. It will be Infiniti’s ninth showroom nationwide.
Stuart Stone, managing director of Desira Group (pictured), said: ‘I’m totally convinced the region’s drivers are going to love the Infiniti ethos and will really appreciate having another, altogether more distinctive choice than the usual suspects.’
He added: ‘We are also delighted to be adding a premium marque of Infiniti’s stature to Desira Group’s portfolio of manufacturer franchises. This will allow us to offer our customers a more aspirational product and retain their custom.’
The centre will be officially opened on May 1 at a glitzy evening ceremony attended by VIPs, brand ambassadors and senior executives.
This will be followed by an open weekend at which visitors will be able to test drive Infiniti’s model range and give members of the public the chance to view the Infiniti Red Bull F1 car and the Infiniti FX Vettel.
A once-in-a-lifetime F1 prize will be available to win throughout the weekend in a free grand prize draw for a pair of tickets to tour the Infiniti Red Bull Racing factory, whilst raising funds for Desira’s chosen charity – the East Anglian Air Ambulance.