INFINITI has opened its latest showroom in Birmingham – the marque’s third site in the UK.
Operated by Mana Premiere Automobiles Ltd (MPA), Infiniti Centre Birmingham has been designed with a ‘hotel’ feel.
It is tasked with the job of selling the luxury Japanese brand to UK buyers which only arrived here a year ago.
It opens just as the all-new M high performance V6 diesel/V6 petrol saloon goes on sale.
The dealer’s Bill McMaster, said: ‘The centre is unique in Birmingham and will offer West Midlands premium car buyers a whole new customer service experience.
‘It has been challenging to meet the stringent standards Infiniti demands because the centres are not just designed for selling cars but for providing unrivalled customer service.
‘It’s so refreshing to have experienced this unique concept and I am confident the UK’s newest Infiniti Centre will also be one of the best in Europe.’
Birmingham’s new centre boasts a six-car showroom and five-bay workshop, while customers can relax in ‘hotel lobby-style’ surroundings with bespoke leather furniture and original artwork providing a ‘stress-free’ experience.
The new centre is one of a further six dealerships MPA is planning to open in the UK.
by JAMES BATCHELOR