News

Sun’s new motoring face

Time 11:58 am, January 4, 2013

Credit: The Sun/YouTube

THE SUN on Sunday will launch a new motoring section this weekend with TV’s Jake Humphrey at the helm.

The former BBC F1 anchorman will head up the new motoring section in the national newspaper which replaced the News of the World last year.

The paper has been without a motoring section since its launch, despite the NOTW having a popular motoring page run by journalist James Foxall.


News International – parent company of The Sun on Sunday – recently launched Driving.co.uk using the branding from sister paper The Sunday Times. It is not yet known whether the classified website will be linked to the new motoring section.

Recently NI changed the price threshold for advertising cars on the site down from the original £14,000 minimum. This may point to more affordable cars being advertised on the platform in line with a tie-up with the new motoring section in The Sun on Sunday.

NI invested £6m in the launch on the new classified website which it hopes will become a direct rival to Auto Trader and Motors.co.uk.

James Baggott's avatar

James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.

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