News

Like father, like daughters

Time 4:24 am, June 22, 2012

THERE’S not many fathers who have one, let alone both daughters joining the motor trade but that’s exactly the case with Paul Brayley.

Having decided against careers in other industries, Amy and Alice Brayley have both entered the motor industry to join their father’s Honda dealership business in St. Albans.

Now both employed full-time in the company within sales administration and finance, they have made it their mission to excel in their roles without any special treatment as the daughters of the company’s owner.


‘I gained experience in many areas of the business over the years but applied for a vacant Sales Administrator role to get my foot on the ladder,’ said Alice Braley.

‘It’s a highly detailed job and I was quite literally thrown in at the deep end. I’ve had to prove that I’ve got what it takes in this business and it’s been a steep learning curve but I really enjoy the buzz and atmosphere of a busy dealership.’

Although a male-dominated profession, the pair have aspirations to move into managerial roles within the company and will be enrolling on Honda’s management development programme at the Honda Institute, based in Slough, to help them on their way.

Paul Brayley, Managing Director, Brayley Honda, said: ‘Although I never expected my daughters to want to join the car business, it is important that they are given the opportunity to follow her own careers.


‘They’ve already proven to their colleagues and me that they have the skills and understanding when it comes to sales administration and broader accounting requirements. They may have a hankering to have their own name over the door one day but I’m not retiring any time soon!’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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