2:48 pm, December 9, 2021
Audi clinched the Manufacturer Used Car Scheme of the Year gong at the glittering 2021 Car Dealer Used Car Awards.
It’s the second time in succession the German premium carmaker has claimed the accolade, and it again pushed Volkswagen and Volvo into the highly commended places with their Approved Used Cars and Select schemes respectively.
For this award, sponsored by ALD Carmarket, the Used Car Award judges were looking for the car manufacturer that places an emphasis on its used car offering, and not only helps customers but also backs up its dealers.
It’s a tough award to win, as it recognises the carmaker that not just focuses on new vehicles but also has a keen eye on helping dealers with their profitability when it comes to used vehicles.
Judges wanted to see the car manufacturer scheme acing on a number of key criteria, including decent warranty provision, breakdown cover, a comprehensive check of the used cars before sale and a website that was easy to navigate.
Shortlisted for this award:
- Audi
- Hyundai
- Kia
- Volkswagen
- Volvo
Audi Approved Used topped the scores with its impressive scheme, which gives customers peace of mind and offers stellar support to dealers.
Our judges also took special note of Audi’s dedicated Approved Used website, commenting that it’s ‘easy to use’ and works ‘smoothly’.
Collecting the trophy, Audi’s national used car manager, Michael Otton, said: ‘We are over the moon with this award.
‘It’s come as a bit of a surprise with the year that we’ve all had, but it’s a nice one following so much uncertainty.’
Otton concluded: ‘This success really comes down to our dealers. This award goes to our retailers, because without them we wouldn’t be able to bring our approved scheme to life.’
It’s the second successive time Audi has taken home the Manufacturer Used Car Scheme of the Year award. Taking the highly commended slots last year were also Volkswagen and Volvo, proving just how hard it is to bag the top gong in this category.
Pictured at top from left are ALD Carmarket’s Gareth Jones, Michael Otton and Mike Brewer
Click here to find out more about the Car Dealer Used Car Awards 2021
