9:10 am, January 28, 2014
MG MOTOR UK has announced it will return to Westfield Merry Hill shopping centre, where it will run a year-long pop-up dealership to celebrate its 90th anniversary.
After a successful two-month run in the lead up to Christmas, MG will return to the west midlands-based shopping centre with a year-long presence throughout 2014.
The four car display will feature the new MG3 alongside the larger MG6; in both GT fastback and Magnette sports saloon variants.
The pop-up dealership will allow prospective customers to view the full product line in and talk to fully trained MG sales executives from the factory.
Westfield Merry Hill, a 155,000 sqm shopping centre that houses more than 290 stores, welcomes approximately 23 million customers a year, meaning MG’s centrally located stand will receive plenty of recognition.
Sam Burton, MG’s head of sales, said: ‘The partnership with Westfield Merry Hill provides a fantastic opportunity for two iconic midlands brands to continue to work together following the great success we enjoyed at the centre at the end of 2013.’
Bill Giouroukos, Westfield’s director of operations, added: ‘Westfield is delighted that such an iconic UK brand has chosen to partner with Westfield at our Merry Hill centre to launch a new and dynamic sales platform for their exciting range of cars. Westfield has changed the concept of the pop up – where once they were short term take overs of unused spaces, Westfield is now hosting high profile brands such as MG in state of the art units for whole seasons or even longer.’
