Mike Brewer Motors to invest in online growth strategy

Time 2:54 pm, April 6, 2018

MIKE Brewer Motors has announced plans to focus on developing a ‘click and collect’ digital sales model.

The initiative involves the creation of vehicle distribution hubs at Upwell Street, Sheffield, and Blackburn Road, Houghton Regis.

From single-site locations, the two hubs will defleet, prepare and retail off-hired, flexi-rental vehicles from sister company EVOGO.

This move will see both efficiency gains and logistical improvements that Mike Brewer Motors believe will enhance the customer journey.

These changes, combined with ongoing investment into the digital infrastructure, are expected to deliver further growth in the company’s used car sales volumes. All retail sales activity will transfer to the two hubs in the coming weeks and the business will no longer offer retail servicing to customers.

John Tustin, director of Mike Brewer Motors, said: ‘Our typical customer journey and demographic, combined with the young age of vehicles we sell, means we are very well-placed to leverage a digital-first approach to car sales.

‘With our customers telling us that they are happier than ever to purchase online, we are confident in our decision to move further into the digital space. We believe this will create a robust and future-proofed business that is highly relevant to our customers’ needs.’

Brewer is well-known to readers of Car Dealer Magazine as the compere of our annual Used Car Awards and has hosted the TV programme Wheeler Dealers for many years.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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