9:30 am, March 21, 2014
THE strategy of providing search results by distance and not price is paying off for dealers advertising their cars on Motors.co.uk.
Latest data from the company, the operator of the second largest used car response network in the UK, confirms that more than 200 dealers who have so far requested sales tracker reports have seen like-for-like sales via Motors.co.uk in February double, compared to September, the busiest month of 2013.
Dealers also reported a 53 per cent increase in sales via Motors.co.uk in February 2014 vs January 2014 – the launch month of the Motors.co.uk Carfuffle campaign.
The extensive television, print and outdoor advertising campaign launched in mid-January features a female car buyer ‘Amy’ on a spooky carousel and family man ‘Mark’ on a 7ft headless chicken, both using Motors.co.uk’s latest Smart Search tool to help them find their perfect car.
Andy Coulthurst, managing director of Motors.co.uk, said: ‘We are massively encouraged by the results that we are seeing from our ongoing campaign. We decided to stick with our logic of returning search results by distance to better connect local buyers and sellers.
‘Our decision has paid off, with incredible growth in dealer sales and I can confirm of the 229 dealers for whom we have run sales tracker reports for in February, we have delivered 80 per cent of their buyers from within 30 miles of their dealership.’
The Motors.co.uk team expects this growth to continue into the rest of March
Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, said: ‘These latest statistics from our advertising campaign really do show that localised searching makes great sense to both car buyers and dealers alike.’
