1:30 pm, April 23, 2012
A NEW-look Ferrari dealership has been officially opened in West Yorkshire after undergoing an extensive refurbishment.
The JCT600 Brooklands showroom in Leeds boasts Ferrari’s new corporate identity, which was first introduced in 2010. It features a brand new customer lounge, dedicated handover bay and a fully detailed ‘Atelier’.
This is modelled on the one at the factory in Maranello, and enables customers to choose from a range of options to personalise their new Ferrari.
David Clapham, brand director, specialist cars at JCT600 Brooklands, said: ‘The Ferrari dealership has undergone an extensive refurbishment which has taken over six months to complete.
‘The result is a landmark facility for our customers where they can view these beautiful cars in spacious, luxurious surroundings.
‘It seems particularly fitting that we are celebrating the opening of these fantastic new premises in the same year we are marking the 30th anniversary of our relationship with Ferrari.’
Matteo Torre, regional manager for Ferrari North Europe, said: ‘Ferrari’s new brand identity is designed to provide a welcoming environment for customers who can relax and enjoy the purchase and ownership experience.
‘Ferrari is committed to providing the highest level of customer care and we are delighted to see the newly-renovated showroom here in Leeds as I know we have many enthusiastic clients in the area.
‘Their experience with the brand will be enhanced by the facilities we are opening here.’
JCT600 is a well-known family firm in the north of England with a long and illustrious history in the motor industry. It has 42 dealerships and sells 21 of the world’s most respected brands such as Ferrari of course, BMW, Mercedes-Benz, Aston Martin and Bentley.
