ITV has released a new trailer to publicise Bristol Street Motors chief executive Robert Forrester’s appearance on Undercover Big Boss on Thursday (Aug 12).
As previously reported by Car Dealer, he takes on the false identity of a history lecturer called Tom Gough seeking a new career after the pandemic to mingle undetected with staff and find out what really happens on the shop floor.
Participating execs in the revived and renamed series – originally broadcast on Channel 4 as Undercover Boss between 2009 and 2014 – then go away with what they’ve learnt, with the aim of bringing in improvements.
Forrester, who is also chief executive of Vertu Motors, which operates Bristol Street Motors, says at the start of the new trailer, which is at the top of this post: ‘Being the boss, most people would say I was completely unreasonable.’
Further in, the disguised chief executive can be seen cleaning a car and sweeping up in a workshop, with one worker commenting: ‘There’s no way he’s done a hard day’s graft in his life.’
During the one-hour programme, Forrester is also seen trying but failing to convince a customer to buy a car.
In an earlier trailer for the series as a whole, he admits he’s never had a customer-facing role during his 20 years in the business.
The show – the second edition in the series of four – starts at 9pm. The series is once again being made by Studio Lambert.
ITV said: ‘With the gap between multi-millionaire bosses and their struggling workers wider than ever, there will be big emotion, big rewards and some big shocks in store as the bosses get their hands dirty.’
Programme trailer published with permission of ITV
Picture: ITV/Studio Lambert