Nissan charts new electric Ariya SUV’s development with digital magazine

Time 11 months ago

Nissan has created a digital magazine and series of videos celebrating the people behind its new Ariya SUV.

The all-electric, coupe SUV arrives next year and has already attracted interest right across Europe.

More than 10,000 people have registered their interest in the new car which will join the Leaf in Nissan’s electric car range.

The special digital magazine, called Horizon, features stories, photographs and videos behind the car’s creation from the drawing board to production reality.

Matthew Weaver, vice president of Nissan Design Europe, said: ‘Innovation is defined by looking beyond the horizon – exploring the limits of technology and creativity to realise something new and exciting. That is exactly what the design of the Nissan Ariya represents.’

Along with the digital magazine (click here to read it), Nissan has created a video series that’s available on its YouTube channel.

Nissan reveals all-electric Ariya SUV

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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