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Peugeot makes top 10 used car profit earners for first time with Dealer Auction

  • Dealer Auction releases Retail Margin Monitor used car findings for March
  • Peugeot enters top 10 brands for first time with average margin of £2,100
  • Hyundai Tucson’s chart performance shows dealers are keen to get ahead of game, says auction site exec

Time 9:15 am, April 10, 2024

Peugeot made the top 10 for the first time in Dealer Auction’s latest Retail Margin Monitor of used cars.

The trade-to-trade auction site said premium and mainstream vehicles both gave dealers the chance for profit last month, while the entry by Peugeot demonstrated how important it was to have a varied stocklist.

The chart saw three mainstream brands feature – Honda, Kia and Peugeot – with the French marque attracting an average retail margin of £2,100.


Kieran TeeBoon, Dealer Auction’s marketplace director, told Car Dealer: ‘Our March Retail Margin Monitor is once again dominated by premium brands.

‘The arrival of Peugeot in the top 10 points to the fact that studying the data and keeping choice at front of mind when it comes to stock potentially means more profit for dealers.’

Elsewhere, the brand chart was mainly no different to February’s, with Land Rover (average retail margin of £4,025) and BMW (£2,975) securing the top two spots again.


Volvo’s £2,875 moved it ahead of Mercedes-Benz to take third spot.

At model level, it was almost a clean sweep for premium products, with the Land Rover Discovery Sport, Range Rover Evoque and Volvo XC90 at first (£4,100), second (£3,750) and third (£3,725) respectively.

Meanwhile, regular top performer the Discovery Sport also topped the chart for being the fastest seller and highest Average Auto Trader Retail Rating.

Re-entries for the BMW 5 Series and Volvo XC90 meant there were two models apiece for Land Rover, BMW, Volvo and Mercedes-Benz.

The sole mainstream model, the Hyundai Tucson – which entered the chart last month – was still there, albeit in tenth spot.

However, it shouldn’t be overlooked, with TeeBoon saying: ‘It’s clear that dealers are finding strength in data-driven decisions to back up their instincts.

‘The performance of the Tucson indicates dealers are keen to get ahead of the game by locating practical, family-friendly vehicles for the summer.

‘Although it appears further down the margin chart, it’s the third-fastest seller and has the second-best Average Auto Trader Retail Rating.’

He added: ‘March saw some movers and shakers at brand level. These monthly shifts are important for dealers who are keen to make quick and smart stock decisions.


‘Data is a powerful tool for dealers to wield. Smart stock decisions aren’t just choices; they’re strategic manoeuvres that drive success.

Richard Walker, data and insight director at Auto Trader said: ‘Despite an uncertain economic and political backdrop, we’ve seen a positive start to 2024, with demand remaining robust throughout the quarter and a record 89.1m visits to Auto Trader in March.

‘That’s reflected in the margins on display in Dealer Auction’s Margin Monitor. Right now, retailers face a nuanced and complex market, which will continue to move at pace but our outlook is confident for the rest of the year.

‘To navigate the market and identify both future opportunities and risks, data is key.

‘We’ve recently made more of our data available than ever. Our valuations data alone was used over 240m times last year, around 100m more times than 2022, showing just how powerful it’s been in informing key retail decisions.’

Top 10 models by average retail margin

1) Land Rover Discovery Sport

Average retail margin: £4,100

Average Auto Trader days to sell: 40

Average Auto Trader Retail Rating: 75

2) Land Rover Range Rover Evoque

Average retail margin: £3,750

Average Auto Trader days to sell: 45

Average Auto Trader Retail Rating: 56

3) Volvo XC90

Average retail margin: £3,725

Average Auto Trader days to sell: 51

Average Auto Trader Retail Rating: 47

4) BMW 3 Series

Average retail margin: £3,100

Average Auto Trader days to sell: 49

Average Auto Trader Retail Rating: 43

5) Volvo XC60

Average retail margin: £3,050

Average Auto Trader days to sell: 45

Average Auto Trader Retail Rating: 59

6) Mercedes-Benz C-Class

Average retail margin: £3,025

Average Auto Trader days to sell: 50

Average Auto Trader Retail Rating: 47

7) BMW 5 Series

Average retail margin: £3,000

Average Auto Trader days to sell: 51

Average Auto Trader Retail Rating: 42

8) Mercedes-Benz E-Class

Average retail margin: £2,850

Average Auto Trader days to sell: 54

Average Auto Trader Retail Rating: 38

9) Mitsubishi Outlander

Average retail margin: £2,675

Average Auto Trader days to sell: 41

Average Auto Trader Retail Rating: 62

10) Hyundai Tucson

Average retail margin: £2,625

Average Auto Trader days to sell: 43

Average Auto Trader Retail Rating: 71

Source: Dealer Auction

Top 10 makes by average retail margin

  1. Land Rover – £4,025
  2. BMW – £2,975
  3. Volvo – £2,875
  4. Mercedes-Benz – £2,775
  5. Audi – £2,650
  6. Mini – £2,400
  7. Mazda – £2,325
  8. Honda – £2,200
  9. Kia – £2,150
  10. Peugeot – £2,100

Source: Dealer Auction

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.



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