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Polestar reveals teaser of new retail concept to be launched in Oslo

Time 1:57 pm, October 11, 2018

THE first Polestar Space will open in the middle of 2019 in Oslo, Norway, chosen because it is one of the most developed electric vehicle markets.

The Polestar Space in Oslo will be the first to show Polestar’s innovative and modern brand and retail concept, and is the start of a global network that will include around 60 Spaces by mid-2020.

Located in downtown Oslo on Øvre Slottsgate, the Polestar Space will be situated among other progressive brand stores in a prominent retail environment.


‘Polestar will redefine the vehicle ownership experience and the relationship customers have with their car manufacturer,’ comments Thomas Ingenlath, chief executive officer of Polestar.

‘Polestar Spaces are an important part of our customer experience, and where we will physically meet our customers. As Norway is one of the world’s most important electric vehicle markets, it is logical to begin the Polestar Space story in Oslo.’

Polestar Spaces will be built on the design concept that Polestar is working on in its retail lab environment in Gothenburg, Sweden, and are set to redefine the way people interact with a car brand.

Polestar will offer a fully digital retail experience that allows customers to do everything online.


However, if they wish, the Polestar Space will allow customers to meet Polestar experts, see cars in person and take a test drive, in an avant-garde environment that is designed to take the pressure out of the retail process – Polestar Spaces will be staffed by non-commissioned product experts rather than hard-selling sales executives.

‘We are working on signing-up a number of other Polestar Spaces locations around the world,’  added Ingenlath. ‘The global Polestar footprint has started to take shape.’

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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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