THE Range Rover Evoque has reached a historic milestone, celebrating its fifth year of production at Jaguar Land Rover’s advanced manufacturing facility near Liverpool.
With more than half a million sold globally in more than 180 countries since 2011, the Evoque – driven everywhere from Madrid to Manila – is Land Rover’s greatest sales success story, with 24-hour production at the Halewood plant. It is also the fastest selling Land Rover of all time, accounting for one in four Land Rovers sold around the world in 2015.
Since the first Evoque rolled off the production line on 4 July, 2011, sales have increased five-fold from just over 22,000 in 2011 to more than 108,000 in 2015 – with a new Evoque now rolling off the production line every 170 seconds. At the same time, the workforce has also trebled to more than 4,000, with 1,500 recruited specifically to support the launch of this record-breaking vehicle in 2011.
Over the past five years, employees have clocked up more than three million night-shift hours, consuming 668,000 cups of coffee, half a million eggs and 125,000 slices of toast to keep energy during their eight-hour shifts. Meanwhile, a total of 1.7 billion Evoque parts have been fitted in the Trim and Final assembly area, travelling more than 2.5 million miles of conveyor system.
Ash Milburn, Jaguar Land Rover associate, said: ‘I started as an apprentice at a very exciting time for the company. The Range Rover Evoque has been hugely successful; it has brought a lot of positive changes to Halewood and has contributed immensely to the success of Jaguar Land Rover, as well as boosting the whole UK automotive industry.’
Richard Else, Jaguar Land Rover Halewood operations director, added: ‘During my 25 years at Jaguar Land Rover it has been the last five years that have been the most eventful, exciting and rewarding. The impact which Evoque has made to our business and to Halewood is nothing short of transformational. I am immensely proud of the Halewood team; their pride, passion and commitment to getting the job done and going above and beyond is second to none.’
Jaguar Land Rover has invested £600 million at the Halewood plant since 2010 to support the Range Rover Evoque, Land Rover Discovery Sport and the Evoque Convertible.
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