James Baggott, Big Mike and James Litton offer plenty of food for thought in the latest issue of Car Dealer Magazine – and you can read them for free.
They’ve got plenty to say in issue 148 and they’re unmissable. You can download the magazine by following the links at the bottom of this story to get reading now on your desktop, phone or tablet.
- Where do car dealerships fit into a digital sales future?
Car Dealer Magazine founder James Baggott argues that showrooms aren’t dead, they’re simply changing even as customers turn increasingly to online buying. And no longer do dealerships have to be theatres of fear for customers who hate to haggle, rather they can become places where online transactions are completed as a luxury experience. He speaks out on page 35.
- An ode to the ‘proper’ Special Edition
On page 36, meanwhile, Big Mike yearns for the days when a Blaupunkt radio-cassette was more than enough to send dealers and punters into a state of febrile excitement, when trying to boost sales during slow times saw some downright crazy names being slapped on the metal – and that’s before we even dare approach the Fiat Panda Italia ’90…
- It’s been crazily busy – but just how sustainable is this level of business?
Automotive retail consultant James Litton doesn’t want to say it too loudly for fear of upsetting the car gods but he’s back at work and extremely busy. He examines the factors affecting the inquiry rate as people started returning to showrooms and asks how sustainable it is – plus what might happen during a subsequent infection spike. You can read his column on page 39.
How can you get Car Dealer Magazine?
It’s really easy to download the magazine. You’ll find it on online magazine platform Issuu and embedded on the Car Dealer website itself. The easiest way to access it, though, is by clicking on the digital edition at the top of this page.
Our digital magazine can be viewed here on this post on whatever you’re reading this story, or you can download the Issuu app to your iPad or other tablet to get a more immersive experience.
To view this month’s issue just click on the image above and you can view it full screen, zoom in and out to read the stories and flick through the digital pages.
For a quick video on how to do it, click below:
Want to read on your mobile device? It’s also viewable in the Issuu app, both for iOS and Android. Switch your notifications on and you’ll get an alert every time a new magazine is published.