Renault uses latest tech to respond to customers quickly

Time 4 years ago

MORE than 150 Renault dealerships will be among the first to use new sales technology from ‘speed-of-response’ experts Calldrip.

As part of its Instant Connect Programme, Renault has employed the technology to boost sales and conversions and is the first car manufacturer in the UK to do so.

Customers will be contacted faster than ever before when their submitted online inquiry on the Renault UK website is captured by Calldrip and converted into a phone call, connecting them with a sales executive at their local dealership in less than 30 seconds.

Results from a recent pilot scheme demonstrate a direct correlation between dealer connection with the customer and sales conversion rates.

Based on the strong results achieved, Renault has confirmed it will roll out the technology to the rest of the dealer network over the next few months.

Allistair Carmichael from Calldrip said: ‘We are very excited with the results of the Renault pilot which clearly demonstrates how the Calldrip technology can help businesses significantly increase sales conversions.

‘The initial integration with Renault has gone well; the network is already reporting incredible results, with some dealers in the programme seeing a 96 per cent connection rate with customers in under 30 seconds.’

Calldrip is fast-growing company with head offices in Salt Lake City, Utah, and Bramhall, Cheshire.

Years of experience have enabled the firm to develop a suite of sales automation tools that are now deployed by thousands of businesses worldwide.

Our picture shows the Calldrip team, from left: Allistair Carmichael, managing director, Dean Smethurst, sales director and Rebecca Slater, operations director.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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