11:41 am, April 15, 2011
SEAT has announced that franchise team is on the prowl to appoint a raft of new dealers.
The Seat network currently numbers 122 dealers nationwide from large plcs like Sytner and Vertu Motors, through to smaller operations such as Pembrokeshire-based Gareth Hughes Motors. The network also has additional customer support provided by a small quantity of ‘service-only’ garages.
However the aim by the early part of 2012 is to grow the network size still further – up to as many as 135 sales and service dealers across the UK – and current performance suggests the firm is on course to hit this ambitious target.
The Spanish marque’s franchise team is looking at open points around the UK and looking at already impressive dealer coverage in many of the key urban areas – including London, Manchester, Birmingham and Bristol – for ‘active competition’ between would-be dealers for the chance to run a dealership.
Seat UK national franchise manager Jason Cranswick explained: ‘Absorption rates are improving and an 80 per cent rate as a target should be achievable.
‘More than this, engaging with our network and sharing best-practice techniques via our networks of area managers are simple but important methods of supporting and nurturing our dealers.’
