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Snows to launch Suzuki dealership in Basingstoke

Time 5 years ago

SNOWS Motor Group will be officially selling the full range of new Suzuki cars from August 1 at Basingstoke’s Houndmills Industrial Estate.

One half of the showroom at Snows’ site on Brunel Road is being fitted out with Suzuki branding in readiness for model displays and test drives. The other half is occupied by Snows Kia Basingstoke.

Adam Lawrence, Snows Group franchise manager, said: ‘With six franchises in Basingstoke, and now well established, Snows is the largest automotive retailer in the town.

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‘An opportunity arose for us to sell new Suzuki cars from our location and we are familiar with the marque, which makes practical, economical small cars to well-equipped and capable 4X4s, because we operate Snows Suzuki Poole in Dorset.

‘Comprising 24 of us at Brunel Road, the Snows team look forward to giving Suzuki customers a warm welcome and providing an exemplary sales service.’

He added: ‘This is our second Suzuki dealership after a fabulous year with the marque in Poole and now, with the addition of Basingstoke, we’ve doubled representation.’

Snows has been trading from Brunel Road for more than six years with Snows Kia Basingstoke.


The car retailer also has another site in Basingstoke, which has an area population of around 173,000. Just along the same road, there is Snows Citroen Basingstoke and Snows Peugeot Basingstoke.

There is also Snows DS Basingstoke and the car retailer represents Volvo as a service outlet.

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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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