The car supermarket opened the purpose-built centre on the site of its existing branch in Lichfield Road this week and sold the Ford Focus at 8.02am.
The 2,000 sq ft state-of-the-art premises have been specifically created to meet unprecedented demand from customers looking to buy their next car online. Motorpoint currently sells more than 1,000 cars a month via its website – www.motorpoint.co.uk.
Motorpoint revolutionised the way in which motorists bought their cars when it launched its first online sales centre in 2000. Today, Motorpoint receives over 120,000 calls a year from people across the UK and Ireland looking to save an average of £5,000 of over 4,000 new and nearly new low mileage cars from 30-plus different manufacturers.
The Motorpoint website receives over 700,000 unique visits a month – equivalent to 20 per cent of all visits to car supermarket websites across the country.
Jon Baird, general manager of Motorpoint Online Sales, said: ‘The continued success of our online sales division over the past decade has meant that we have outgrown our existing premises. This has been the driver behind our decision to invest in a second online sales centre on our site in Birmingham to ensure we have sufficient resources to meet the ever-increasing demand from people looking to buy their next car from Motorpoint online.
‘The response since we went live has been nothing short of fantastic – highlighted by the fact that the new team sold a car within two minutes of it opening for business.’