SsangYong’s new identity

Time 3:33 pm, March 24, 2012

SSANGYONG Motor UK has revealed it’s trying hard to ensure all new dealers taking its franchise look the part. 

The firm has embarked on a national campaign to ensure all dealers receive the firm’s latest corporate identity as quickly as possible, as SsangYong continues its roll-out to UK consumers.

’15 dealers have already had their new signage installed, and we’re branding all new dealer premises as they come on board as fast as possible,’ said Steve Gray, marketing and communications director of SsangYong Motor.

‘Following our recent national TV advertising campaign, this is further evidence of our commitment to support our dealers and build brand awareness at both national and local level.’

The work is being carried out by Tara Signs and each dealer is being branded from a comprehensive kit of signs that is tailored to their premises, and follows global corporate identity guidelines developed by SsangYong Korea.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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