HOW times change… Or do they?
This video from Mercedes-Benz States-side dates back some 30-odd years and is fascinating to watch.
Complete with zippy opening theme, it’s a true slice of sales training history as the established stages of the process – meet and greet, probing and qualifying, selling benefits, demonstration drive, handling objections, closing, then delivery and follow-up – are expanded on.
Is it old-fashioned or does it still have something to offer? You be the judge…