FERRARI has announced the opening of Stratstone Manchester’s new showroom in Wilmslow.
The opening marks the Italian firm’s first dealership in the north west to show off Ferrari’s new corporate identity, and boasts full sales and aftersales facilities.
Wilmslow was selected as the location of the new showroom as it brings Stratstone Manchester closer to their existing client base and core demographic, says Ferrari.
Matteo Torre, regional manager for Ferrari North Europe, said: ‘Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience.
‘Ferrari is committed to providing the highest level of customer care and we are delighted to see the new showroom opening here in Wilmslow as I know we have many enthusiastic clients in the area whose experience with the brand will be enhanced by the new facilities we are opening here today.’
The new state of the art showroom also features a fully-detailed ‘Atelier’, modelled on the one at the factory in Maranello, where customers can chose from a range of options to personalise their new Ferrari.
James Brearley, managing director of Stratstone, said: ‘We are proud to be representing Ferrari in Wilmslow and this new dealership reflects our passion and commitment to the brand and the ideals that it represents.
‘Following ten years in the city centre of Manchester, we are excited about our new location, which sees us move closer to our client base. We look forward to welcoming Ferrari owners and potential owners to experience our new showroom for themselves.’