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Subaru adds three dealers to network with plans for at least 15 as part of restructure that will see 10 leave

Time 9 months ago

Subaru UK has appointed three new dealers and says seven more franchised retail sites are poised to join its network during the first six months of this year.

It is part of plans to restructure and expand its UK network, with at least 15 new franchises being added in 2021, although others will be shed, which Subaru said was crucial to help increase its sales growth.

The three confirmed appointments are Livery Dole in Exeter, Tees Valley in Darlington, and Ullswater Road Garage in Penrith.


New models are due to be launched and full-electric drivetrains are on the way, too.

Subaru UK managing director John Hurtig confirmed to Car Dealer today (Feb 26) that 10 dealerships would be leaving the network, but added that it would not be possible to say which ones just yet.

In the announcement about the new signings, though, he said: ‘We’re delighted to be welcoming new dealerships into our network as we deliver our short-term and long-term plans to enhance our sales in the UK.

‘We have a five-year roadmap of new products coming to the UK, and with ambitious sales targets for the next couple of years, we are welcoming new enterprising dealerships who are up for the challenge and are ready to join our exciting journey over the coming years.


‘With the ever-increasing demands from the European marketplace, it is great to see our product roadmap will meet and exceed the wants and needs of UK consumers.

‘Subaru’s core strengths of safety, capability and reliability produce SUVs and crossovers that are perfect for active lifestyles or everyday commutes.’

He added that many of the new franchisees were ‘well-established and widely recognised names’, with experience that would ‘add great value to our business’.

Hurtig appeared on Car Dealer Live last October, where he told Car Dealer founder James Baggott the brand had a bright future. You can watch the interview below:

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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